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It is important to outline the benefits
of embarking on an Internet Reputation Campaign.
There are actually many different tangible
benefits for a company or individual. Here
are a few of them.
Stop losing business and/or your good reputation
when users search for information on your
company or your company's brand or website
before they decide whether or not to do
business with you.
Control search results for your company
or individual keywords (or names), and keep
negative content from showing up there in
the future. This is a very effective defensive
investment.
Gain additional positive advertising for
your company name and/or your specific keywords,
while pushing away the negative content,
to where most web surfers will never see
the negative links.
You
can stop most comment and/or review sites
from showing up on page 1 for your keywords
in the first place. This is a defensive
or “prophylactic” approach.
Re-establish or strengthen your company
message to potential clients or customers.
Create or re-create your company brand.
You can control how potential clients or
customers view your brand. You craft the
message thereby encouraging potential clients
or customers to engage your company in order
for you to get their business. (Instead
of the business going to your competitors).
Secure a place for your company in Social
Media sites. This not only increases your
company’s validity among potential
or existing clients or customers, but also
can work to bring you new clients that find
you on these networks. If your company is
not currently utilizing this powerful marketing
method, you should be. Your competitors
are, and could take away market share as
a result. This reason alone is a very compelling
reason to contact us today.
Create additional traffic to your website
and find new clients or customers by creating
strategic links in external websites.
At the end of the campaign you will be given
the "keys" to the web properties
that we will have created for you. These
web "properties" will be owned
by you, and you can use these sites to promote
your company going forward. These can also
be used by you as part of ongoing diligence
to keep the negative listings at bay if
you'd like. However we focus on obtaining
the links necessary to secure long term
IRM benefit for you or your company.
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